July 19 2018
The latest update to the “Ride” line matches light weight with a light price.
In June 2015, Adidas and Parley (a creative organization that addresses major threats toward the oceans) presented their first concept shoe, which used yarns created from recycled ocean plastic, sourced from beaches in the Maldives and from illegal gillnets. Fast-forward a couple years, and in 2017, Adidas made 1 million shoes using that same recycled ocean plastic and will be making 5 million such shoes this year. Each pair of shoes has a knit upper and utilizes the plastic of approximately 11 bottles. Pretty neat, right?
That’s what we thought, too. Women’s Running joined Adidas and Parley for their second annual “Run For The Oceans” event in Los Angeles earlier this month to learn more about the partnership, the marine plastic pollution problem—and to be a part of the solution.