April 16 2018
When the going gets tough, the tough turn to Beyoncé. Or Springsteen. Or Kanye. Many a runner knows the power of a good playlist on a run,
As you celebrate Global Running Day and the joys of running by lacing up to join thousands of like minded-runners around the globe, let yourself relish in what you’ve accomplished with your running and dream about where it can take you. Around the block, quality time with friends, good health, a start line, a finish line, a podium—dream big! Maybe you even want to go pro, or at least wonder what it would be like….
When it comes to professional runners, they seem to have life dialed—free gear, travel to exotic places, photo shoots, supportive teammates and running as much as they want, plus some. Yet those benefits are usually reserved for the chosen few who sign lucrative sponsorship deals. Until now! Brooks Running is launching the Big Endorsement, where any and all regular-yet-superstar athletes are invited to sign a contract with Brooks Running. The pay may only be $1, but the thrill of signing your very own endorsement deal is priceless.
“At Brooks we stop at nothing to celebrate all runners,” says Stephen Cheung, Brooks’ global director of brand marketing. “No matter the goal, no matter the pace, we want to help all runners get out there and Run Happy.”
If you want it all (and who doesn’t?!) this is also your opportunity to score massive bragging rights, a head-to-toe outfit from Brooks Running and the chance to be on the cover of Competitor magazine! Once runners sign their Big Endorsement contract, they are eligible to enter Brooks’ Cover Runner Contest for Competitor by answering “What motivates you to run?” in 100 words or less. Winners will be chosen by the run-obsessed team at Brooks Running, so be sure to let your unbridled passion shine through! Not only will the winning runner be on the cover, they will also have a featured profile to share their unique running journey.
“Running is a powerfully transformative sport. If you go to a race, every single person who crosses that finish line has an inspiring story to tell,” says Jessica Sebor, VP, Media for the Competitor Group. “What’s so exciting about Brooks’ Cover Runner Contest and Big Endorsement is the opportunity to honor some of those stories and to celebrate an “average” runner—although as anyone who runs can tell you, there’s really no such thing!”
Not to burst your bubble, but designing your very own shoe like Brooks-sponsored, trail-running legend Scott Jurek, is not included. However, you are still in luck when it comes to customized running comfort. Brooks Running has already made it possible with the super cushioned ride of the Glycerin 15, that actually adapts to your foot for a made-for-me feel. Buying the shoes is optional (and will not affect your odds of winning), but they may help you to strike the perfect pose for any humblebrag #BrooksEndorsed Instagram posts!
The Brooks Big Endorsement and Cover Runner Contest connect you with the running community at large. Plus, you’ll be an officially-endorsed athlete—own it! Wave as you pass people on your run, give high fives, let your runner flag fly and show how incredible it is to lace up and go. Who knows, maybe your enthusiasm will inspire others to give running a try. That’s even more people to join in the fun for Global Running Day 2018!
You love to run. Brooks Running is unfathomably passionate about the sport. And Competitor is dedicated to sharing authentic running culture with its readers. Sounds like a winning team! Remember to dream big—maybe about your perfect cover pose—and let’s see how far your running can take you.
To learn more and to register, go to www.brooksathlete.com