June 19 2017
You can learn a lot from low moments in the fitting room.
In 2015, lululemon rethought how they displayed their famous ‘pant wall,’ prioritizing desired feel over style. This spring, they just dropped their new Enlite Bra, designed to embrace movement without compromising performance, comfort or beauty. The “Engineered Sensation” approach combines neuroscience and behavioural psychology, physiology and design to create a carefully considered spectrum of sensations that allows you to find the right product for your sweaty pursuit. This bra is just one item that’s delivering that message.
Specifically crafted with running in mind, the bra includes a combination of encapsulated cups, carefully considered strap design and a new high-performance fabric known as Ultralu, which is focused on a soft-hand feel and strong wicking support to keep you dry during your miles. The free-cut edges minimize chafing as well. The underband, as well as the stitch-free closure in the back, make for a distraction-free fit.
The bra comes in three colorways, 20(!) different sizes and is available in store and online.