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Under Armour Releases Meme Generator That Shares Your “I’m Pretty” Moment

“I’m pretty…awesome.” “I feel prettiest…when I cross the finish line.”

As part of their continued efforts to empower women, Under Armour just released a cool meme generator that celebrates every runner’s #ImPretty moment. The message puts a twist on the clichéd and tired compliment “you’re so pretty” and challenges the idea of “just a pretty face.”

Yes, all women are pretty—pretty smart, pretty tough, pretty strong, pretty groundbreaking, pretty amazing. To share this powerful message, the shoe and apparel brand has created a meme generator that allows you to create your own “I’m Pretty _____” image to share on the ‘gram. Because everyone loves a good social media campaign!

UA is also selling a limited edition #ImPretty graphic tank, which is available on their website. What do you think of this campaign?

Caitlyn Pilkington

Caitlyn Pilkington is the web editor for Women's Running. She started running competitively in 2001 and has completed three marathons and tons of half marathons. Her proudest moment as a runner was crossing the finish line of her first marathon in 3:29, qualifying for the 2016 Boston Marathon.