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Here’s Why More Sports Nutrition Is Going Organic

real food

What’s hot in the world of health food? We spent last year taste-testing the latest products, attending nutrition trade shows and meeting with the biggest brands in the industry. Our bet is that you’ll see these trends growing even more popular in 2017— runners, get ready to fuel your engines!

new organicThe New Organic

The “real food” movement feels obvious, but it’s important. Along with “organic,” registered dietitian Lisa Mikus in New York says, “Antibiotic-free, hormone-free and local foods continue to dominate the market.” Labels with references to GMOs (genetically modified organisms), biodynamic farming (a sustainable method) or even “natural” are more apt to indicate real, “clean” ingredients. Overall the focus is on whole foods and less engineering. To this end, more sustainable crops have star power: We’re looking at you, seaweed. We even see sport-nutrition legacy brands responding: Gatorade G Organic sports drink came out this fall, and PowerBar changed to whey protein with no artificial colors, flavors and sweeteners.

Nicki Miller

Nicki Miller

Nicki Miller is the managing editor for Women's Running and spearheads our nutrition coverage. She’s an avid runner but also loves cycling (both on and off-road), yoga and all kinds of crazy videos to do at home. Formerly the editor of Martha’s Vineyard Magazine, Nicki started her journalism career at The Washington Post. Her first races were duathlons (run, bike, run) in her twenties with her husband, and then triathlons, completing the White Lake Half Ironman in North Carolina. Since joining Women’s Running in 2013, she’s been more focused on half marathons and trail running. Some of her proudest moments have been running the Boston Marathon (first 26.2), and becoming an RRCA certified running coach and helping others take up the sport.