October 25 2016
You know a well-fitting sports bra is important—but just how important is it?
Yes, that is exactly what you might think (or maybe not)—Oiselle, the Seattle-based women’s apparel company that’s always good for a good chuckle, some empowering messages or a hard run, has come out with a fleece “cat lady racerback” bra. Their website says more:
C’mon ladies. Don’t tell us you haven’t dreamed of one: a form fitting fleecy bra to call your own, nestled deep beneath winter layers. Well that’s what we were dreaming of up here in the nipply Northwest. We’re taking this baby to road races, ski slopes, and outdoor dance parties. Double sided high pile fleece for your girls. BAM.
We couldn’t agree more, and neither could Twitter. They took full advantage of the many punny things to say about the design.
Blogger, runner and #sportsbrasquad leader Kelly Roberts nailed it:
Oiselle CEO Sally Bergesen apparently promised someone this glorious thing:
Customers are taking full advantage of the use of cat GIFs to celebrate their purchase:
And of course Oiselle-sponsored pro runner Kara weighed in: