October 17 2017
Strava announced a new feature, called Posts, that will provide additional social networking opportunities for athletes.
You’ve seen their flashy socks (note: they are seriously so soft) all over Instagram and all over your running friends’ feet. Now Stance, who prides themselves on being “the uncommon thread” in sport and turning a boring accessory into something worth flaunting, is joining forces with one of our sport’s greatest and loudest voices and recently retired professional athlete, Lauren Fleshman, to bring the Lauren Fleshman x Stance collection to life. It features designs hand-picked by Lauren herself, giving a personalized spin on a typical running essential and allowing run enthusiasts to express their style without sacrificing function.
Brought on last year as one of the categories’ first Punks & Poets (basically badass ambassadors for the brand in various genres of music, motion and art), the five-time NCAA champion and two-time USA champion introduces her first collaborative sock collection. The line includes three different styles featuring geometric graphics, tall trees that represent the lush trails of Lauren’s hometown of Bend, Ore., as well as Lauren’s ‘inner animal’—the lion.
On the heels of Lauren’s announcement of retiring from the competitive running scene, she still intends to use her influence and name in the track and field industry to push for reform, positive change for athletes and sponsors, as well as promote a strong female presence within the sport. Along with being an advocate for females of the sport, Lauren will continue focus her efforts on coaching and continuing to inspire runners worldwide.
The Lauren Fleshman x Stance collection is available for women in the brand’s tab, crew and over-the-calf styles. These styles will retail for $16 to $38 and will be available online at Stance.com as well as in select specialty run retailers worldwide.