Press enter to search
x Close

3 Bars You Should Be Eating (According To A Real-Food Bar Maker)

Jess Cerra, founder of real-food bar company JoJé, appreciates other brands like hers in the industry, both for the camaraderie and for the products they make.

“I want to eat different things sometimes,” she admits. Here are three of her favorites…

Ally’s Bar


This sweet potato bar with dates, quinoa, nuts, berries and chocolate comes from pro cyclist Ally Stacher. Cerra says, “We talked a lot about kitchen, wrapping, shelf life…comparing notes. She also was passing her bars around the peloton and cyclists love them! So we kind of got moving in the same way.”

Enduro Bites


These energy bars, without added fillers and sugars, come in four flavors: fig and dark chocolate; dark chocolate espresso; lemon cranberry; and cinnamon blueberry. Cerra says, “They are another small company, real-food product, doing something different. The owner, Brian [Maslach], was very helpful with information about finding a co-packer (kitchen) and shelf life of these products.”

Skratch Labs Cookie Mix

skratch labs

This is a larger company that makes hydration and chews, but they recently came out with a mix that you can turn into chocolate chip cookies or another variation with your own add-ins. “I wasn’t influenced by Skratch, per se,” Cerra says. “But I promote the idea of using a cookie mix, because it’s just basic real food/fuel that athletes should eat.”

Nicki Miller

Nicki Miller

Nicki Miller is the managing editor for Women's Running and spearheads our nutrition coverage. She’s an avid runner but also loves cycling (both on and off-road), yoga and all kinds of crazy videos to do at home. Formerly the editor of Martha’s Vineyard Magazine, Nicki started her journalism career at The Washington Post. Her first races were duathlons (run, bike, run) in her twenties with her husband, and then triathlons, completing the White Lake Half Ironman in North Carolina. Since joining Women’s Running in 2013, she’s been more focused on half marathons and trail running. Some of her proudest moments have been running the Boston Marathon (first 26.2), and becoming an RRCA certified running coach and helping others take up the sport.