June 19 2017
You can learn a lot from low moments in the fitting room.
We’ve been following Venus Williams for more than a decade. With a tremendous serve and incredible power and endurance on the tennis court, she’s one of the fiercest female athletes around. When we learned that she had a two-year old clothing brand, we wondered, how did we miss this?!
If EleVen by Venus hasn’t been on your radar either, here’s a quick crash course: Williams is known for her style during matches, bringing purple braids and floral dresses to an arena that can trend dully conservative. In 2014, Williams, who received her degree in fashion, launched EleVen by Venus, an athletic apparel company with a mission to allow women to express themselves while being active. Why EleVen? As Williams has said it “stands for being better than a 10.” Take a peek at looks from the new line to see if you think it hit the mark.