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Spoiler: The EleVen by Venus Line is Super Cute

We’ve been following Venus Williams for more than a decade. With a tremendous serve and incredible power and endurance on the tennis court, she’s one of the fiercest female athletes around. When we learned that she had a two-year old clothing brand, we wondered, how did we miss this?!

If EleVen by Venus hasn’t been on your radar either, here’s a quick crash course: Williams is known for her style during matches, bringing purple braids and floral dresses to an arena that can trend dully conservative. In 2014, Williams, who received her degree in fashion, launched EleVen by Venus, an athletic apparel company with a mission to allow women to express themselves while being active. Why EleVen? As Williams has said it “stands for being better than a 10.” Take a peek at looks from the new line to see if you think it hit the mark.

Jessica Sebor

Jessica Sebor

Jessie Sebor is the Vice President of Women's Running at Competitor Group. After finishing her first marathon at age 18, Jessie has run everywhere from Singapore to Prague and competed in hundreds of races including the Boston Marathon and the Bare Dare, for which she won the title of National Nude Running Champion. Jessie’s work appears at ESPN.com, Ultrarunning Magazine and has been selected for Houghton Mifflin’s Best American Essays. A former romance novel editor, it’s at Women’s Running where her true passions lie. You can reach her at jsebor@competitorgroup.com.