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New Fitbit Accessories You Have to See to Believe

Last week, Fitbit announced a partnership with New York-based design house Public School to create a line of premium bands for the new Fitbit Alta. A far cry from the black rubber wristbands the brand is known for—these pieces are seriously gorgeous. We’re not sure how the accessories  would perform on a run, but they looked pretty great coming down the runway at Public Schools’ Autumn/Winter 2016 Women’s Collection runway show at New York Fashion Week.

Dao-Yi Chow and Maxwell Osborne, co-founders of Public School explain, “As we work with Fitbit to design the collection for Alta, our goal is to create accessories that inspire, delight and have the versatility to become a modern extension of our users. Together with Fitbit, our vision is to help people move effortlessly from day-to-night with a look that reflects their unique style and attitude—and motivates them to stay healthy and fit.”

Check out the woven designs and menswear-inspired watchband looks in these photos from Sunday’s fashion show.

Jessica Sebor

Jessie Sebor is the Vice President of Women's Running at Competitor Group. After finishing her first marathon at age 18, Jessie has run everywhere from Singapore to Prague and competed in hundreds of races including the Boston Marathon and the Bare Dare, for which she won the title of National Nude Running Champion. Jessie’s work appears at ESPN.com, Ultrarunning Magazine and has been selected for Houghton Mifflin’s Best American Essays. A former romance novel editor, it’s at Women’s Running where her true passions lie. You can reach her at jsebor@competitorgroup.com.