July 19 2018
The latest update to the “Ride” line matches light weight with a light price.
Last week, Fitbit announced a partnership with New York-based design house Public School to create a line of premium bands for the new Fitbit Alta. A far cry from the black rubber wristbands the brand is known for—these pieces are seriously gorgeous. We’re not sure how the accessories would perform on a run, but they looked pretty great coming down the runway at Public Schools’ Autumn/Winter 2016 Women’s Collection runway show at New York Fashion Week.
Dao-Yi Chow and Maxwell Osborne, co-founders of Public School explain, “As we work with Fitbit to design the collection for Alta, our goal is to create accessories that inspire, delight and have the versatility to become a modern extension of our users. Together with Fitbit, our vision is to help people move effortlessly from day-to-night with a look that reflects their unique style and attitude—and motivates them to stay healthy and fit.”
Check out the woven designs and menswear-inspired watchband looks in these photos from Sunday’s fashion show.