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Fitbit Unveils Brand New Blaze Smartwatch

Fitbit Blaze_Sport 1_RGB_HI

Photo: Fitbit

This morning Fitbit unveiled a new smartwatch at the Consumer Electronics Show. The Blaze smartwatch features a full color touchscreen, a first for Fitbit devices, and a battery life of five days. Fitbit is expected to compete with the Apple Watch, which only has a battery life of 18 hours.

The Blaze is compatible with all smartphones and will send text, call and calendar notifications straight to the watch, as well as provide music controls. It continuously tracks heart rate, sleep and activity throughout the day, with the ability to switch to different modes of activity for more accurate tracking. If the user forgets to switch, the watch has SmartTrack, a new technology able to detect different types of exercise.

Related: 4 Ways You Never Knew Fitness Wearables Helped Your Run

The Blaze also comes pre-programmed with three FitStar workouts and the option to sync more workouts to your watch. The watch has Connected GPS, but much like the Apple Watch, you need to carry a smartphone to track mileage and pace. All of the information syncs via Bluetooth to your phone.

Fitbit Blaze_Lineup

Photo: Fitbit

The Fitbit Blaze retails for $199 out of the box. Wristbands vary in price from $30-130. The watch is currently available for presale before it officially launches in March 2016.

Team WR

Team WR

Team WR represents the Women's Running staff and community behind the magazine and The team was created in July 2014 when Women's Running underwent its first re-design since it debuted in 2009. Collectively, Team WR has run everything, from marathon, to half, to novelty runs, to ultras, to 10K and 5K races, to obstacle events, to triathlons.