June 20 2018
On Running's 24-hour global relay will cross 24 time zones with help from athletes around the world.
Ironwill Kids, a leader in nutrition education for children, created a national campaign to put a new twist on healthy eating—one that is totally fun! Through the humorous video, “Show IWK Your Smoothie Stash,” runners, ranging from grade-school students, to college athletes, to Olympic runners, are making healthy smoothies and sharing their “smoothie stashes” on social media:
The athletes invite others to participate and further the social ripple effect by using #SmoothieStash and @Ironwillkids on their own social channels, like Facebook, Twitter and Instagram.
Top-level Olympians who have participated include:
“Ironwill Kids breaks the rules. We come up with creative ways to teach kids and families to live healthier lives,” says IWK CEO, Gary Salmirs. “Our goal is create a social movement that everyone can be a part of and to get people thinking about healthy eating in a fun and engaging way.”
The smoothie stash campaign will continue through the rest of the year.